New Now 4, 2016
UV print on plexiglass, metal frame and LED strip
49.25 x 39.5 x 6 in / 127 x 103 x 15 cm
Courtesy Jonas Lund and Boetzelaer|Nispen, Amsterdam
Jonas Lund’s New Now 4 is a work that was developed using machine learning to train a neural network on all of his past works in order to optimize his practice and dictate what pieces he will make next. Arguably, the artificial intelligence created by the artist becomes the artist. This project speaks to the data-driven optimization of targeted marketing and the ways in which artificial intelligence seeks to understand and tap into our deepest impulse.